During the British reign in India, cotton and cotton products were exported from the powerloom mills of Lancashire and domestic Indian production discouraged.
Handloom weaving continued, organised as early as the 1930s into cooperatives, and is still able to compete with powerloom production through its versatility, creativity and its distinctive quality and feel.
Handloom weaving is the art in which two distinct sets of threads, called the warp and the filling or weft, are interlaced with each other to form a fabric. The warp threads run lengthways, and the weft runs across from side to side. Cloth is woven on the handloom, a device for holding the warp threads in place while the filling threads are woven through them.
Literally thousands of threads are individually woven, and as with all handmade products of this type occasional imperfections occur.
Our Lungis are very special, traditionally handloom woven from organic cotton by village cooperatives at the epicentre of Lungi production in South India.
Colours and patterns we chose lend a contemporary feel to a traditional style. Non-toxic, colourfast dyes complete the circle of quality, ethical trading and organic cotton.
All our lungis are sourced from a long established Tamil Nadu cooperative. Handloom weavers benefit from centrally purchased raw materials, better market pricing, health and disability insurance, a pension scheme and loans.
Encouragement, funding and resources from central and local government is aimed at providing a sustainable living in the villages, and an alternative to migration to the cities.
Organic cotton eliminates the use of toxic chemicals by employing natural biological methods that have less impact on the environment. Our organic cotton source is accredited, and verifiable. The Cooperative is working on accreditation for a unit that has started production in the tribal areas.
Dyes used are colourfast but non toxic.
Worldwide delivery, or collection by arrangement.
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