Y.O.U Underwear

Changing the world one pair of pants at a time!

Y.O.U underwear makes soft, stylish, organic cotton underwear for men, women and girls that lets you look good, feel good and do good. All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton. We work with India’s leading ethical and sustainable manufacturer, which operates under SA8000 social standards.

Sarah Jordan Founded Y.O.U Underwear in 2016 after witnessing first-hand the problems associated with not having underwear during a trip to Uganda. In some communities it is estimated that 1 in 10 girls miss school on their periods due to a lack of underwear and sanitary products. Instead of getting her knickers in a twist about it, Sarah founded Y.O.U Underwear on a buy-one-give-two model with the charity Smalls for All, because she believes that underwear should be universally available to people in all communities.

Delivery / Collection Details

UK and International Delivery

Address & Contact

Y.O.U underwear, 11 Bodley Place, Oxford, OX2 7TF


Opening Times

24 hours (online only)

Opening times are subject to change – please contact the business concerned to confirm actual opening times.